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Five is the magic number after just five people 85% of problems are seen
Prototyping with target users gives a glimp into the future
Structure discussions and do it well Evaluate solutions all at once Criticise all at once Make decisions all at once
Build on existing ideas Repurpose with vision Remix and improve But never blindly copy
ABC Always Be Capturing
Sketch ideas abstract ideas lack concrete detail and are easily undervalued or overvalued
A complex challenge needs a simple map
Products and services are more like movies than snapshots use a storyboard
The best solutions come from similar problems in different environments
Open ended, optimistic “how might we” phrases force us to look at opportunities and challenges
To prototype I need one target customer and one target event (moment on the map)
Make time visible people like to have tight schedules
Rephrase dangerous assumptions and possible obsticles lurking beneath into curious, trackable questions
Slow down don’t waste time on the wrong part of the problem
Fragmentation hurts productivity Create long uninterupted device free blocks of time to do meaningful work on big problems
Troublemakers see problems different than everybody else – include them Jerks argue for the sake of arguing – exclude them
The decider should be in the room
Learn from the surface that’s where product and service meet the customer
The bigger the challenge the better the sprint